Understanding your 'brandscape' can significantly aid in strategic planning. It involves identifying your top competitors and understanding their ranking. This knowledge allows you to position your brand effectively in the market, identify areas for improvement, and develop strategies to outperform competitors. It also helps in understanding the unique value proposition of your brand, which can be leveraged to attract and retain customers.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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