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Video streaming services can effectively compete for global subscribers by investing in diverse and high-quality content that appeals to a global audience. They can also adopt competitive pricing strategies, especially in emerging markets where price points are typically lower. Additionally, they can leverage technology to improve user experience, offer personalized content, and ensure seamless streaming. Partnerships and collaborations can also help in expanding their reach and attracting more subscribers.
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This brings us to content spending. The top eight video streaming services are estimated to spend around $140 billion on content this year. With customer acquisition costs rising in a saturated market, this is no longer sustainable without additional monetization strategies. All of these networks need to compete for global subscribers, and most of that growth will likely come from emerging markets where price points are lower.
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