Visual discovery can enhance the understanding of complex data by allowing for the testing of hypotheses and mining for patterns, trends, and anomalies. It provides a focused approach when there is a specific hypothesis to test, and a more flexible, open-ended approach when the data is large and complex and less is known about it initially. This dual approach can help uncover insights that might otherwise be missed in the data.
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Visual discovery is the most complicated quadrant because it consists of two categories: testing a hypothesis and mining for patterns, trends and anomalies. Berinato says: "The former is focused, whereas the latter is more flexible. The bigger and more complex the data, and the less you know going in, the more open-ended the work."