To effectively communicate your brand's origin to your audience, you should first have a clear understanding of your brand's history and values. This includes knowing who your business is, where it has the most credibility, and what your purpose is. You should be able to articulate your brand's vision and the future of your business. It's also important to understand the current or future trends that your business is riding. Knowing your top competitors and what makes your business unique can also help in communicating your brand's origin. Lastly, finding ways to engage your brand loyalists can also help in spreading the word about your brand's origin.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary