To ensure your business is 'radically different' from others in the marketplace, you need to have a clear understanding of your business's origin and credibility. You should be able to articulate your purpose in 12 words or less and have a clear vision for the future of your business. Identify the current or future trends your business is riding and ensure they align with your business. Understand your competition and what makes your business the best and only one to fulfill the promise or deliver the best experience. Know when to add or subtract elements from your business. Lastly, identify your brand loyalists and find ways for them to contribute.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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