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You can track market share captured over time using the pricing strategy spreadsheet template by inputting your company's and competitors' sales data over a certain period. The template should have a feature that allows you to calculate the percentage of the total market that your company has captured. This can be done by dividing your company's sales by the total sales of all companies (including yours) and multiplying the result by 100. You can then plot these percentages over time to visualize your market share.
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We've created this template in Excel and Google Sheets that you can download and customize to your needs. whether you need to compare the competition's pricing strategy, the product's cost and ideal margins, different pricing tiers, historical customer price sensitivity, marketing spend, CAC, and LTV, feature-by-feature freemium conversion, or market share captured over time, this tool can help you do it. We'll now show how to use the pricing strategy spreadsheet template to utilize the top five pricing strategies to price a product like a new cell phone.
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Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes the top pricing tools to evaluate cost, feature,...
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