You can track market share captured over time using the pricing strategy spreadsheet template by inputting your company's and competitors' sales data over a certain period. The template should have a feature that allows you to calculate the percentage of the total market that your company has captured. This can be done by dividing your company's sales by the total sales of all companies (including yours) and multiplying the result by 100. You can then plot these percentages over time to visualize your market share.
Need to evaluate the best pricing strategy for a product? This Pricing Strategy spreadsheet includes...
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