'Zero to one' businesses can maintain their competitive edge by continuously innovating and identifying unmet needs in the market. They should not rest on their laurels after creating a unique solution, but should always be on the lookout for ways to improve and evolve. This could involve developing new technologies, refining their existing solutions, or exploring new markets. It's also important for these businesses to deliver real value to their consumers and to be ready to face challenges from new competitors.
Learn from tech superstar Peter Thiel (PayPal, Palantir) and his protégé Blake Masters why the only...
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