Amazon managed to grow from an online bookstore to a global technology leader by seeing business risk as an investment and often taking risks based on future opportunities, such as emerging technologies. They took advantage of existing infrastructures to facilitate growth, like FedEx's efficient delivery network. Amazon also utilized A/B testing and invented on behalf of the customer to drive the industry forward. They identified what they were known for and experimented with advances in that marketplace, attracting authors to its Amazon Publishing platform by paying royalties monthly instead of twice a year. This series of growth cycles helped Amazon to grow.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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