Amazon's approach to testing different features contributed to its success by allowing them to understand what customers wanted before asking them to pay upfront. They started with big ideas but implemented them slowly, testing features like 'Super saver' shipping to get to the root of customer desires. Similarly, Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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