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Burger King's "Google Home of the Whopper" campaign was quite successful and controversial. It was estimated to have earned $135 million in media and even received a top creative award at Cannes Lions in 2017. The campaign cleverly used a TV commercial spot to activate Google Assistant in people's homes, which likely increased brand awareness and engagement. However, it's important to note that while the campaign was successful in terms of reach and recognition, it may have also sparked debates about privacy and intrusive advertising.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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