Crocs managed to sell over 700 million pairs of shoes since 2008 by focusing on comfort over style. This strategy became particularly effective during the coronavirus pandemic when people were seeking comfortable footwear for home use. The company's Senior Vice President and CMO, Heidi Cooley, reported a surge in 60% growth in 2020 and projected year over year growth as high as 50% by the end of 2021. The company's stock also increased significantly, reaching around $170 a share as of November 2021.
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image...
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