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The content does not provide information on how Google responded to Burger King's use of their assistant in a marketing campaign.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications d...
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