P&G applied the five strategies in the following ways:
1) Articulating a winning aspiration: P&G aimed to dominate the skin care market, recognizing its profitability and potential for brand loyalty.
2) Determining where to play: P&G chose to focus on the skin care market, which makes up 25% of the entire beauty market.
3) Knowing how to win: P&G identified gaps in the market, such as the need for a soft, cloth-like feel and price-sensitive options in the paper towel market. This led to the creation of Bounty Extra Soft and Bounty Basic.
4) Developing core capabilities: P&G leveraged its understanding of the skin care market to generate insights that could be transferred to other product categories like hair care and fragrance.
5) Implementing management systems: P&G avoided complacency during successful times, continually analyzing the market and customer needs to develop new products.
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