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Steve Jobs' obsession with controlling the end-user experience played a significant role in Apple's success. He believed in controlling every aspect of the user experience, from the design and functionality of the products to the way they were presented and sold. This led to the creation of Apple Stores, which allowed Apple to communicate its vision of innovation directly to customers. These stores became a physical embodiment of the Apple brand, showcasing its products as playful, easy, creative, and hip. By controlling the end-user experience, Jobs was able to elevate Apple to a luxury brand status, significantly contributing to its success.
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Jobs was obsessed with controlling every aspect of the end-user experience. He hated that the futuristic iMac had to sit on retail shelves with Dell and Compaq, making it a commodity. Placing Apple Stores on prominent malls and streets would make Windows users drop by out of curiosity. Apple would then get the chance to communicate its vision of innovation and convert them. Apple Stores would impute the ethos of Apple products: playful, easy, creative and hip. By July 2011, there were 326 Apple stores. The average revenue per store was $34 million. Apple Stores catapulted Apple into luxury brand status.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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