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Steve Jobs revolutionized the smartphone industry with the introduction of the iPhone in 2007. He and his team at Apple worked tirelessly to simplify the complexities found in other smartphones. They pioneered multi-touch technology and replaced physical keyboards with a fluid software interface. The iPhone was introduced as three revolutionary products in one: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device. This innovative approach led to the sale of 90 million iPhones within three years, capturing more than half the global cell phone market profits.
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Jobs' next target industry was smartphones. Jobs and the team relentlessly worked to simplify what other phones made complicated. Apple pioneered multi-touch and made a phone that replaced physical keyboards with a fluid software interface. At the launch in 2007, Jobs said that he was introducing three revolutionary products: a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device. Then he revealed that it was one single device: the iPhone. Within three years, Apple had sold 90 million iPhones and cornered more than half the global cell phone market profits.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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