Steve Jobs's approach to products evolved to focus more on the user experience and the presentation of the product. He believed that the way a product is presented can greatly influence how it is perceived by the customers. This includes everything from the design of the product to the experience of opening the product's packaging. He learned these principles from Mike Markkula, who taught him that the tactile experience of opening an iPhone box will set the tone for how the customer perceives the product.
What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st ce...
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