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Steve Jobs's leadership style significantly contributed to Apple's success in several ways. Firstly, he adhered to the Apple Marketing Philosophy, which emphasized empathy, focus, and impute. This philosophy guided Jobs's approach to product design and branding, ensuring that Apple products were customer-centric, focused, and presented in a way that people would judge positively. Secondly, Jobs was known for recruiting people with a passion for the product. He would show potential hires the Macintosh prototype, and if they showed excitement and engagement, he would hire them. This ensured that Apple was staffed by individuals who were genuinely passionate about the products they were creating. Lastly, Jobs was known for his ruthlessness in maintaining a team of 'A players', as he believed that top performers preferred to work with other top performers.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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Computers in the 70s were for business use and did not have screens and keyboards. Steve Wozniak and Jobs started Apple to market a personal computer that came with a keyboard and screen. Apple II was a commercial success and launched the Personal Computing revolution. In 1980 Apple was valued at $1.79 billion, and Jobs was worth $256 million at only 25. The Apple Marketing Philosophy, written by Mike Markkula, shaped Jobs's approach to product design and branding. It had three principles: empathy, focus and impute. Empathy meant to deeply understand customer feelings. Focus was to eliminate unimportant opportunities and excel in a few things. Impute meant that people judge a product or company by its cover. Jobs recruited people with a passion for product. He would show them the Macintosh prototype, and if they got excited and started to use it, he would hire them. Jobs ruthlessly fired B players. "The Macintosh experience taught me that A players like to work only with other A playe...
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