Steve Jobs's principles were unique in that he placed a high emphasis on the presentation and perception of a product. He believed that the way a product is presented, down to the tactile experience of opening the product's box, can greatly influence how the customer perceives the product. This focus on the aesthetic and experiential aspects of a product set him apart from many other tech leaders.
What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st ce...
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