Steve Jobs's principles greatly impacted the customer experience. He believed that the presentation of a product or a company sends signals to the customer. If a product is presented as slipshod, it will be perceived as such. On the other hand, if the company presents them in a creative professional manner, customers will impute the desired qualities. This principle was at the core of Jobs's approach to products. He understood that even the tactile experience of opening an iPhone box sets the tone for how the customer perceives the product.
What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st ce...
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