How did Steve Jobs's principles reflect in the design of the iPhone?

Steve Jobs's principles reflected in the design of the iPhone through the emphasis on the user experience, from the moment the customer opens the box. He believed that the presentation of a product, even down to its packaging, can set the tone for how the customer perceives it. This attention to detail and focus on the customer's experience is a key principle of Jobs's approach to product design.

Question was asked on:

People judge a product or a company by the signals it conveys. If a product is presented as slipshod, it will be perceived as slipshod. If the company presents them "in a creative professional manner, we will impute the desired qualities." These principles have been at the core of Jobs's approach to products. As Jobs recounted later, Markkula taught him that the tactile experience of opening an iPhone box will set the tone for how the customer perceives the product.

Asked on the following book summary:

resource preview

Steve Jobs: The Exclusive Biography

What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...

Download and customize hundreds of business templates for free

Preview

View all chevron_right