The blend of technology and liberal arts at Apple contributed to its transformative value by creating a unique approach to product design and branding. This approach, shaped by Steve Jobs and the Apple Marketing Philosophy, emphasized empathy, focus, and impute. Empathy allowed Apple to deeply understand customer feelings, focus helped the company to eliminate unimportant opportunities and excel in a few things, and impute meant that people judge a product or company by its cover. This blend also attracted passionate people to the company, who were excited about the products and contributed to their development and success.
What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st ce...
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