The coronavirus pandemic had a positive impact on the brand image of Crocs. The brand's comfort-over-style look became increasingly popular during the pandemic. According to Heidi Cooley, the Senior Vice President and CMO of Crocs, the company experienced a 60% growth in 2020 and projected a year over year growth as high as 50% by the end of 2021. The company's stock price also increased, reaching around $170 a share as of November 2021. Since 2008, the company has sold over 700 million pairs of shoes.
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image...
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