The Google Home of the Whopper campaign by Burger King activated Google Assistant in people's homes through a TV commercial spot. The specific impact on Google Assistant's usage is not detailed in the provided content, but the campaign was successful enough to win a top creative award at Cannes Lions in 2017 and generate an estimated $135 million in earned media.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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