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The Google Home of the Whopper campaign contributed to Burger King's profitability by generating an estimated $135 million in earned media. This was achieved through a TV commercial spot that activated Google Assistant in people's homes, thereby increasing the brand's visibility and reach.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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