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The iPhone revolutionized the global cell phone market in several ways. Firstly, it simplified the user interface that other phones made complicated. Apple pioneered multi-touch technology and replaced physical keyboards with a fluid software interface. This made the iPhone more user-friendly and intuitive than other smartphones. Secondly, the iPhone was not just a phone, but a multi-functional device that combined the features of a widescreen iPod and a breakthrough internet communications device. This set a new standard for what a smartphone could do. Lastly, the iPhone's success was reflected in its sales. Within three years of its launch in 2007, Apple had sold 90 million iPhones and cornered more than half the global cell phone market profits.
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Jobs' next target industry was smartphones. Jobs and the team relentlessly worked to simplify what other phones made complicated. Apple pioneered multi-touch and made a phone that replaced physical keyboards with a fluid software interface. At the launch in 2007, Jobs said that he was introducing three revolutionary products: a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device. Then he revealed that it was one single device: the iPhone. Within three years, Apple had sold 90 million iPhones and cornered more than half the global cell phone market profits.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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