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The McKinsey 7S Framework helped Alix identify weaknesses in her company's processes by providing a comprehensive analysis of the seven key elements of her organization: strategy, structure, systems, shared values, skills, style, and staff. This framework allowed Alix to see that her company's developing sales strategy was not aligning with its small-business skill set anymore. As a result, she was able to identify the areas that needed improvement or change to meet new customer demands and market challenges.
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To understand your organization's position and the elements that influence its capability to carry through changes, use our McKinsey 7S presentation....
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Imagine that Whitehawk Electronics is a startup that has five team members. Because Whitehawk Electronics is a developing business, it relies almost solely on the vision and values of the founder. Let's call her Alix. The start-up sells into one market and uses off-the-shelf IT and accounting systems. As the business grows, however, the staff expands to 30 members, and Whitehawk Electronics starts to explore and conquer different markets. New customer demands require new skills in various departments: from marketing to financial management. Alix decides to apply the McKinsey 7-S framework analysis and learns that her company's developing sales strategy doesn't align with its small-business skill set any more.
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