The public reaction to Burger King's controversial marketing campaign was mixed. While it was criticized by some for being intrusive, it also received a top creative award at Cannes Lions in 2017, indicating that it was well-received within the advertising industry. The campaign was estimated to have earned $135 million in media coverage.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.