The rise of Business Insider and Facebook significantly influenced the strategies of legacy business media companies like Forbes and Fortune. Business Insider, founded in 2007, emerged as a purely digital aggregator of business news, focusing on the millennial demographic. At the same time, Facebook was experiencing a meteoric rise, becoming a major platform for content distribution and audience engagement. These developments posed a challenge to traditional media companies, which had to adapt to the changing landscape. To keep up, Forbes and Fortune had to rethink their strategies and find ways to engage the digital-savvy audience. This led to initiatives like Forbes' 30 Under 30, which aimed to attract younger readers and generate more revenue.
We break down everything about the Forbes 30 Under 30, including 4) how to replicate the 30 under 30...
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