Companies like Tesla and Airbnb define their total addressable market by identifying the maximum amount of revenue they can earn if they were to capture 100% of the market share within their industry. This involves understanding the size of the market, the competition, and the potential growth of the market. They may use tools such as a price sensitivity matrix and cost benefit analysis to help define this.

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The trends in product management tools and techniques include the use of a price sensitivity matrix to understand how price changes affect demand, defining the total addressable market to understand the potential market size, conducting a cost benefit analysis to evaluate the financial feasibility of a product, using a MoSCoW feature prioritization to prioritize product features, and making use of a KANO diagram to understand customer satisfaction and product features.

Product management tools help in competitive analysis by providing a structured approach to evaluate and compare your product with others in the market. They allow you to define your total addressable market, conduct a cost-benefit analysis, and prioritize your product features. This helps in understanding where your product stands in the market, what are its strengths and weaknesses, and how it can be improved to gain a competitive edge.

A KANO diagram is a product development and customer satisfaction tool that helps product managers understand customer preferences. The key features of a KANO diagram include: 1. It categorizes customer preferences into five categories: Must-be, One-dimensional, Attractive, Indifferent, and Reverse. 2. It helps in understanding what features will satisfy customers and what features may disappoint them. 3. It aids in prioritizing the features based on customer satisfaction and dissatisfaction. 4. It helps in making strategic decisions about product development.

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Product Management Toolkit (Part 2)

How do you take your product management to the next level? Due to popular demand, we've expanded our...

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