Companies like Tesla and Airbnb define their total addressable market by identifying the maximum amount of revenue they can earn if they were to capture 100% of the market share within their industry. This involves understanding the size of the market, the competition, and the potential growth of the market. They may use tools such as a price sensitivity matrix and cost benefit analysis to help define this.
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How do you take your product management to the next level? Due to popular demand, we've expanded our Product Development Toolkit to include more tools...
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How do you take your product management to the next level? In this , we're going to review some of the top tools that product managers at companies like Tesla, Airbnb, Apple and Virgin Atlantic use to manage their products. We'll explain everything from how to create a price sensitivity matrix, define your total addressable market, conduct a cost benefit analysis, evaluate your product ideas with a MoSCoW feature prioritization, and make use of a KANO diagram to produce successful products.
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