The key topics covered in the PEST Analysis framework enhance business strategy by providing a comprehensive understanding of the macro-environmental factors that a business needs to consider. These factors include Political, Economic, Social, and Technological aspects. By analyzing these factors, businesses can anticipate potential opportunities and threats in their external environment and adjust their strategies accordingly. This can lead to more informed decision-making, better risk management, and ultimately, a more robust and resilient business strategy.
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PEST analysis, sometimes also referred to as PESTLE or PESTEL Analysis, is a tool used by businesses to monitor the environment they're operating in or to track processes before launching a new project, product or service. Each letter in the original framework name, "PESTLE," stands for a factor that might influence the organization's operation. Thus, "P" stands for "political," "E" stands for "economic," "S" stands for "social," "T" stands for "technology," "L" stands for "legal" and another "E" stands for "environmental" factors.