How do viral strategies enhance business growth and customer acquisition?

A company that could benefit from implementing viral strategies is a new fitness app. The app could use referral codes to encourage current users to invite their friends. For each friend that signs up using the referral code, the current user could receive a reward, such as a free month of premium access. This strategy could help the app to quickly increase its user base, as each new user has the potential to bring in multiple additional users.

Yes, there are numerous case studies that demonstrate the effectiveness of viral strategies. For instance, Uber and Tinder are two companies that have successfully used viral strategies to grow their user base. Uber started with a niche demographic in the tech industry, hosting tech events and offering free rides to first-time users. They then built viral features into their app, such as promo and referral codes, to accelerate word-of-mouth lead generation. Similarly, Tinder copied Facebook's strategy and targeted colleges, sponsoring parties where attendees had to download the app to get in. This encouraged users to promote the app to their friends, increasing the user base and the likelihood of finding a date.