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A/B testing enhances business strategy by allowing businesses to make data-driven decisions. It involves testing two variants, A and B, to see which performs better. This can be applied to various aspects of a business, such as marketing campaigns, website design, product features, and more. By comparing the results, businesses can identify which variant leads to better outcomes, such as higher conversion rates or increased sales. This helps in refining strategies and making more effective decisions.
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When Amazon Game Studios launched a plane-based tower defense mobile game, Air Patriots, in 2012, the development team uses A/B testing to experiment with new ideas. Senior Producer Russell Carroll and Game Development Engineer Julio Gorge opened up about what made them advocates for A/B testing and what the process was like.
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As a leader, you wouldn’t make a decision without evidence. To gather and share data, use our AB Testing template, so your sales and conversions skyro...
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