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A brand positioning strategy helps in communicating a company's value to consumers by clearly defining the unique value proposition of the company. It sets the company apart from its competitors and communicates the unique benefits that the company offers. This strategy also gives customers a reason to believe in the company's mission. It involves identifying the target audience, understanding their problems, and presenting the company's solution as the best fit. The strategy also emphasizes the company's competitive advantage, further reinforcing its value to consumers.
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Does your company still struggle with the best way to communicate your value to consumers? An effective brand positioning strategy can set you apart f...
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You can break down the creation of your corporate brand position statement even further. The brand positioning canvas uses an easy-to-follow formula to craft a powerful brand message. In the top section, plug in your target audience and the problem that your company's solution aims to solve. Define how it is different from your competitors due to your competitive advantage and give customers a reason to believe in your mission. Below the top section is space to elaborate more on each of the above topics. You can start with the bottom section first, list out all your ideas, then refine each category to its essence to plug into the top section. Alternatively, begin at the top to provide deeper analysis for your team members' and external stakeholders' benefit. (Slide 16)
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