A brand positioning strategy helps in planning and implementing new programs by defining the competitive advantages, audience needs, defendable strengths, and core brand values of a company. It provides a clear understanding of the brand's position against competitors, especially in terms of price and quality. This understanding aids in the brand management process, allowing for effective planning and implementation of new programs, measurement of performance, and sustaining of brand equity.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
Download template