A free trial fits into the sales funnel strategy as a method of providing value to potential customers first, in order to build relationships and convert them into paying customers. It's a way to let customers experience the product or service without any initial cost, which can lead to them seeing the value and deciding to continue with a paid subscription. For example, an online movie streaming service may offer a free 30-day trial. After enjoying the service for a month, the customer is more likely to continue with a paid subscription.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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