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A KANO diagram contributes to the success of a product by helping product managers understand customer preferences and expectations. It categorizes product features into four categories: Must-be, Performance, Attractive, and Indifferent. This helps in prioritizing features based on customer satisfaction and can lead to the development of products that meet or exceed customer expectations.
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How do you take your product management to the next level? In this , we're going to review some of the top tools that product managers at companies like Tesla, Airbnb, Apple and Virgin Atlantic use to manage their products. We'll explain everything from how to create a price sensitivity matrix, define your total addressable market, conduct a cost benefit analysis, evaluate your product ideas with a MoSCoW feature prioritization, and make use of a KANO diagram to produce successful products.
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How do you take your product management to the next level? Due to popular demand, we've expanded our Product Development Toolkit to include more tools...