A sales funnel contributes to a marketing win by guiding potential customers through a process that starts with awareness and ends with a purchase. It's a strategic way of moving a potential customer from the first interaction with a brand to the final purchase. The sales funnel provides value first, builds relationships, and turns browsers into customers. For instance, a free trial offered by a service is a part of the sales funnel where customers get to experience the service and are then more likely to pay for it, as exemplified by Netflix's strategy.
As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into lo...
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