A sales funnel helps in converting visitors into loyal customers by providing value first to build relationships. It's a process that starts with attracting potential customers, then offering them something of value for free or at a reduced cost. This could be a free trial, a sample, or a discounted product. The goal is to get the customer to experience the value of the product or service and want more. Once they see the value, they are more likely to become paying customers and eventually loyal customers. This process is exemplified by Netflix's sales funnel, where they offer a free 30-day trial to attract potential customers, who then become paying customers after experiencing the value of the service.
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As the iron core pillars of digital marketing, a good sales funnel can help convert visitors into loyal customers. Populate our Sales Funnel slides to...
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Gusten Sun, founder and CEO of Freedom Funnels, explained the sales funnel to Entrepreneur saying: "To give you a practical example... let's say you're a movie buff, but you want to stop spending so much money at the theaters. You do a quick Google search and find an online movie streaming service that offers a free 30-day trial. You sign up, watch movies for free for a month and afterward they ask you if you want to continue watching unlimited movies from the comfort of your home. You say yes and pay. That's an example of a successful funnel, and that's the concept of providing value first in order to build relationships and turn browsers into customers…Oh, and you may have guessed: That's the sales funnel of Netflix."