A salesperson's knowledge of their customer's business significantly affects the sales process. It allows the salesperson to tailor their sales pitch to the specific needs and interests of the customer, making the product or service more appealing. It also demonstrates to the customer that the salesperson is invested in their success, which can build trust and foster a stronger business relationship.
People will only do business with others once they know them, like them, and trust them. They will b...
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