A salesperson's preparation level significantly affects their credibility. When a salesperson is well-prepared, they demonstrate a deep understanding of both the product they are selling and the customer's needs. This not only builds trust but also positions the salesperson as a knowledgeable advisor rather than just a seller. On the other hand, an underprepared salesperson may appear amateurish and lose credibility, as they may not fully understand the customer's needs or be able to effectively communicate the value of their product.
People will only do business with others once they know them, like them, and trust them. They will b...
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