A subscription model significantly impacts a company's relationship with its customers by fostering a more direct and ongoing relationship. It allows companies to gather customer data, understand their preferences and behavior, and tailor their offerings accordingly. This model also encourages customer loyalty and recurring revenue, as customers are more likely to stick with a service they subscribe to rather than making one-off purchases.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
View summary