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A Value Proposition Canvas helps in understanding a company's value proposition by providing a clear, visual framework that enables you to articulate how a company's product or service can benefit its customers. It helps in identifying the customer's needs, wants, and values, and aligning them with the company's offerings. It also helps in identifying the unique selling points of the company's product or service, and how it can solve the customer's problems or fulfill their needs better than the competitors.
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How do you communicate your value to customers? In this article, we'll explain what a Value Proposition is, how to create your own Value Proposition Canvas with examples, how to customize our template to get you started, and if you read until the end, you'll learn how Gamestop – the video game retail that was about to go bankrupt in 2020 – communicates the value proposition of its new NFT marketplace.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
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