Download and customize this and hundreds of business presentation templates for free
A viral strategy aligns with digital transformation initiatives by leveraging technology to enhance the reach and impact of marketing efforts. It involves creating content or campaigns that are highly shareable and can spread quickly on digital platforms, thus increasing visibility and engagement. This strategy can help in scaling the product, attracting more customers, and reducing the cost of acquisition. It also allows for data-driven decision making, as the performance of different features or campaigns can be tested and compared, enabling continuous improvement and innovation.
Asked on the following presentation:
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale yo...
Microsoft Powerpoint
Voila! You can now download this presentation
Download
Question was asked on:
This slide breaks out the different global and regional conversion rates of your overall viral strategy. Let's say you want to increase your conversion rate in a specific region. You can compare the effect of a new feature on a conversion rate to the baseline rate with this slide. If the new feature drives the new rate lower than the baseline, it will do more harm than good. This slide can also be used to AB test two different features and determine which brings in higher conversion. In that scenario, add a line for an A and B line. Test both features in two test groups, then use the feature with the higher rate for a wider rollout. (Slide 17)
Questions and answers
Ask another question