Apple's strategy aligns with digital transformation initiatives in the automotive industry through its development of next-generation CarPlay OS. This system transforms an iPhone or iPad into a car dashboard, providing a comprehensive in-car infotainment service. This approach not only enhances the user experience but also opens up potential new revenue streams for automakers. However, it's important to note that automakers may prefer to control the entertainment hub themselves to further define their customer relationships and maximize revenue.
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