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Apple's strategy aligns with digital transformation initiatives in the automotive industry through its development of next-generation CarPlay OS. This system transforms an iPhone or iPad into a car dashboard, providing a comprehensive in-car infotainment service. This approach not only enhances the user experience but also opens up potential new revenue streams for automakers. However, it's important to note that automakers may prefer to control the entertainment hub themselves to further define their customer relationships and maximize revenue.
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Companies like Apple are already competing to provide the best in-car INFOtainment service to automakers. Apple is in talks with Honda and Nissan to implement its next-gen CarPlay OS that will turn your iPhone or iPad into a car dashboard. But automakers will likely want to control the entertainment hub themselves in order to maximize additional revenue streams and define their customer relationships long-term.
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