Being prepared significantly enhances a salesperson's credibility. By doing preliminary research on the customer's business, the salesperson can tailor their product to better fit the customer's needs. This shows the customer that the salesperson is professional, knowledgeable, and committed to providing a solution that benefits the customer. An underprepared salesperson, on the other hand, may come across as unprofessional or amateurish, which can damage their credibility.
People will only do business with others once they know them, like them, and trust them. They will b...
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