Brand management plays a crucial role in sustaining and improving a brand. It involves developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is about creating, managing and improving the brand identity. It helps in creating a unique identity for the brand, differentiating it from its competitors, and creating a strong emotional connection with the customers. This leads to increased customer loyalty, an improved image, and a reputation for reliability and quality. All these factors help in sustaining and improving the brand.
Your brand image can make or break what you do. Whether you want to overhaul an existing brand image...
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