Building a prototype is a crucial step in the Lean Product Process as it allows for the tangible manifestation of the product's design and features. It serves as a preliminary version of the product that can be tested and evaluated. This step is essential as it provides an opportunity to validate the product's value proposition and its alignment with customer needs. It also enables the identification and rectification of any design or functionality issues before the product is fully developed and launched. This not only saves time and resources but also increases the chances of achieving product-market fit.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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