Color plays a significant role in visual hierarchy as it can be used to draw attention, group elements, indicate importance, and evoke emotions. Bright or contrasting colors can draw the viewer's attention to a particular element, making it stand out in the hierarchy. Similarly, using the same color for a group of elements can indicate that they belong together or have the same level of importance. Moreover, certain colors can evoke specific emotions or associations, which can further enhance the message or information being conveyed.
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