In the brand marketing model presented in Zag, 'Communications' is one of the four unique elements. It likely refers to the way a brand communicates its message, values, and offerings to its target audience. This could be through various channels like advertising, PR, social media, etc. It's crucial as it helps in building a strong brand image and connecting with the audience effectively.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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