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Customer service contributes to the long-term success of a business in several ways. It helps in building a good reputation and trust among customers, which leads to customer loyalty and repeat business. It also helps in attracting new customers through positive word-of-mouth. Moreover, good customer service can lead to a competitive advantage and increased market share. It also helps in identifying and resolving issues, thereby improving the product or service quality.
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Bay writes: "Elegance in business is about seeking simplicity out of complexity, long-lasting foundations for success rather than short-term stop gaps, incredible customer service for the long term rather quick shiny idea that dissolves within a week, real inspiration instead of ineffective 'brainstorms in a darkened room'."
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